A-Team Top
A-Team Top
Josue and JJ (from TRACK13) developed a focused creative concept for the release of the A-Team Top.
A piece that combines craftsmanship, subtle symbolism, and everyday wearability.
Our goal: create photos and videos that clearly show why this top feels different, from the fabric to the story behind the print.
Each A-Team Top is a 1/1 handmade custom piece.
Every print is created individually with carefully manicured male hands guiding each detail. A subtle “>” symbol invites the viewer to look twice and discover the message rather than shouting it.
The fabric is snow-washed, durable and not see-through. Inside, a repeating logo neck-tape finishes the piece cleanly.
Fit-wise: buy your true size (trust us). Go one size up for a looser feel.
Material: 97% cotton, 3% polyester — 210gsm.
Alongside the product, we created:
— a new photo set
— a behind-the-scenes reel from the outdoor shoot
— and a product-focused reel explaining the piece in detail.
(vha)
Pre-production
Planning this project required coordination and it paid off.
We researched locations that matched the snow-washed aesthetic and built a moodboard to define angles, color mood, and styling.
We reviewed samples to understand how the fabric behaves in light and movement, and discussed how to communicate the meaning of the “>” without over-explaining it.
Production
On shoot day, the prep showed. The look of the fabric translated nicely outdoors, and the subtle print details read well in close-ups.
We split tasks: photos on one side, video on the other which made each outfit run smoother. The BTS reel added authenticity and helped capture the handmade character.
We still needed spontaneity: light changed quickly, and we had to adapt angles to avoid losing texture. Also, we spent more time than expected adjusting collars so the neck-tape was visible but not staged a tiny detail, yet important for storytelling.
For next time, we’d prepare preset framing specifically for detail shots to save time.
Post-production
Editing confirmed how important clean shooting is. Most images needed only light retouching; color grading stayed consistent and preserved the snow-washed feel.
Video required precision, especially balancing product explanation with mood. The product reel worked but took longer than planned, because we refined the pacing several times to keep attention.
Criticism: we again underestimated post-time. Clearer naming conventions and earlier cut reviews would have sped things up.
Conclusion
A project where minimalism meets intention.
The A-Team Top proved that subtle details a handmade print, a hidden symbol, durable fabric can carry meaning without loud design. Preparation gave us control, creativity gave us flexibility, and reflection showed where to improve.
We learned: communicate sizing earlier, plan detail shots more precisely, and budget more time for edits.
Despite small setbacks, the result reflects our vision honest, wearable, and crafted to last.